Our
Projects
Current and in development initiatives
ART + SCIENCE RHINO HORN DEMAND REDUCTION INITIATIVE
This project utilizes the power of art combined with evidence based scientific research to create behavior change in the rhino horn consumer to reduce demand for rhino horn. By utilizing the power of art, this campaign has the potential to create a lasting corporate culture shift in the Rhino Horn consumer in Vietnam.
This project is dedicated to the loving memory of my late Service K9 Angel with whom this was created, initially presented, and who passed away whilst we were working on this together.
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Coming Soon.
Project Pangolin
A targeted combination of art and science to influence the female consumer of pangolin focused in China, coming soon
PROJECT RANGER
Coming soon, this initiative began in 2023, was initiated in 2016 and is currently under development.
Mini Sudan
Utilizing the knowledge pathway and pester power, this project uses the conservation flagship that is Sudan the Last Male Northern White Rhino in a hand designed realistic plush toy to increase student engagement in educational programs in Hong Kong ("pester power") and the Greater Kruger Area in South Africa ("Knowledge pathway"). It also raises awareness of the extinction crisis in the global North.
Currently running
Case Study - Mini Sudan
Based on the 2025 journal article “A unifying theoretical framework for conservation flagships”, Sudan the last male northern white rhino represents a powerful example of a unifying flagship: an individual who embodies multiple conservation values across emotional, ecological, and strategic dimensions.
The framework emphasizes how such flagships go beyond species representation to unite public engagement, donor appeal, and policy focus. Sudan functioned as a unifying symbol for extinction awareness, technological innovation (e.g., IVF), and urgent global conservation efforts, thereby fulfilling multiple flagship roles simultaneously.
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Jarić, Ivan & Crowley, Sarah & Jeschke, Jonathan & Arbieu, Ugo & Caetano, Gabriel & Correia, Ricardo & Kamdar, Arjun & Ladle, Richard & Mammola, Stefano & Roll, Uri & Verissimo, Diogo. (2025). A unifying theoretical framework for conservation flagships. Biological Conservation. 308. 111199. 10.1016/j.biocon.2025.111199.
Mini Sudan has began to be used in educational programs to foster student engagement in Hong Kong, these programs are currently in development.
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It is also on the way to South Africa to be used in engaging students of the future rangers program around the Greater Kruger Area.
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More information on these programs will be shared in due time. If you are interested in utilizing Mini Sudan in educational programs, please reach out on the contact form.
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Mini Sudan can be purchased here