ART + SCIENCE RHINO HORN DEMAND REDUCTION INITIATIVE
This project utilizes the power of art combined with evidence based scientific research to create behavior change in the rhino horn consumer to reduce demand for rhino horn.
This project utilizes the power of art combined with evidence based scientific research to create behavior change in the rhino horn consumer to reduce demand for rhino horn. By utilizing the power of art, this campaign has the potential to create a lasting corporate culture shift in the Rhino Horn consumer in Vietnam.
This project is dedicated to the loving memory of my late Service K9 Angel with whom this was created, initially presented, and who passed away whilst we were working on this together.
Coming Soon | In Development
Art + Science Rhino Horn Demand Reduction Initiative Featured in
2025
Abstract titled “Innovative Rhino Horn Demand Reduction Initiative Combining Art with Science” selected for this conference, with a record number of submissions, the standard was extremely high, and to have my work reviewed and accepted by a team of behaviour change professionals was a vindication of the science and effort I put into moving this initiative forward.
The review process is competitive, and only the most compelling abstracts are selected for inclusion in the conference program.
There was record competition - the organizers received the highest number of entries in the history of the competition.
75
Peer Reviewed Literature sources cited which corroborate, strenghthen and build upon the evidence gained from initial interviews from rhino horn consumers
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2017
Initial concept was presented on the TED Stage in Rapid City, South Dakota, USA in October 2017, joined onstage by my late Service K9 Angel, whom this initiative is dedicated to.