28 Oct 2025
I'm honoured to have been invited as a panelist on the plenary panel titled "The ART of Social Marketing" at the World Social Marketing Conference (WSMC) next week in Alicante, Spain! Really excited to share the stage with Behaviour Change professionals. This plenary panel will be on Day 2, of the conference on November 6th at the 10:30 - 12:30 timeslot.
About the Plenary Panel:
The ART of Social Marketing
Discover how the arts can deepen the impact of behaviour change programs in this thought-provoking plenary. "The Art of Social Marketing" explores the science and creative power that the arts bring to changing perceptions, shifting norms, and mobilizing communities. Learn why the arts, a transformative tool for engagement, connection, and driving human behavior, are essential for well-being.
CHAIR
Lynda Bardfield Vice President, Social Marketing Association of North America (SMANA); Chief Creative Officer, Creative Conscience, Adjunct Professor, Tufts University School of Medicine
PANEL
Hollie Smith-Charles Director, Creative Health & Change, Arts Council England
Martin Garcia Guirado , Scene and community artist, Founder of Vostok Collective and Co-Founder of LaFANGdanga
Stefania Vara Sanchez, Ceramist and community artist, Co-Founder of LaFANGdanga
Nayana Rathmalgoda, BSc Veterinary Bioscience, Artist and Conservationist, Founder of The Behaviour Change Renaissance
🗓 Thursday, November 7, 2025
🕚 10:30 AM–12:30 PM CET
📍 Main Conference Stage