Evidence-Based Solutions to fight Wicked Problems
THE PROBLEM
As many as 35,000 African elephants are slaughtered yearly to feed the demand for their ivory tusks. In the last decade alone, 10,000 rhinos have been lost to poaching.
Rangers are the frontline of defence against poaching syndicates. The hands represent the lives of the rangers that died protecting these species.
People are losing their lives protecting these animals, families are being displaced and there is a massive human toll woven into this bloody trade driving some of the most magnificent creatures on earth to extinction.
Over 1000 rangers have been killed in the line of duty in the past decade alone, that number rising annually.
Our Approach
We unite behavioural science, art, and conservation to create lasting cultural change.
Behavioral Science
We use evidence-based insights to understand and influence behaviour linked to wildlife decline.
Art & Storytelling
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We turn complex conservation challenges into powerful visual stories that connect with people.
Conservation Action
We develop practical approaches that help organisations reduce demand and protect wildlife.
Cultural Change
We build partnerships and ideas that create lasting shifts in attitudes and behaviour.
I met Dr Jan Breitsohl (University of Glasgow) on the final day of the World Social Marketing Conference (WSMC) in Alicante, Spain, last November.
We started discussing the challenge of rhino horn demand reduction and realised that our approaches — art combined with science behaviour change campaigning and evidence-based behavioural research — could be highly complementary.
We’ve started a collaboration to explore how these perspectives can be brought together to better understand what works in shifting attitudes, reducing demand and evaluating impact.
We've designed a innovative pre-evaluation study for a pilot rhino horn demand reduction initiative, and are currently sourcing funding to conduct this import research.
If this sounds like something you or your organisation would be interested in, feel free to reach out via this link
Nayana Rathmalgoda
Artist and Behaviour Change Practitioner
The Behaviour Change Renaissance
Canberra, Australia
Dr Jan Breitsohl
Associate Professor in Digital Marketing,
Adam Smith Business School
University of Glasgow Scotland, United Kingdom
Latest News
"With an evidence-based commitment to fighting wicked problems, The Behaviour Change Renaissance leverages the power of art and cutting edge insights from science to drive impactful change. Our solution driven approach guides us to deliver initiatives that not only meet the needs of the present extinction crisis, but leave a lasting cultural impact for generations to come."
- Nayana Rathmalgoda BSc Veterinary Bioscience
FOUNDER | CEO
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